AI Insights · Timothy · July 2023
Top 5 Drawing & Coloring Apps in South Africa: Q2 2023 Performance
In Q2 2023, the top Drawing & Coloring apps in South Africa showed varied performance across downloads, revenue, and active users, with notable trends for each app.
In the second quarter of 2023, the performance of the top five Drawing & Coloring applications in South Africa on a unified platform reflected diverse trends. Data from Sensor Tower highlights key metrics such as weekly downloads, revenue, and active users for these leading apps.
Color by Number：Coloring Games from Wildlife Studios saw a consistent decline in weekly downloads early in the quarter, starting from 2.6K at the end of March and dropping to 685 in early May. However, downloads picked up again, reaching approximately 1.9K by the end of June. Weekly revenue fluctuated slightly, peaking at around $528 in late March and stabilizing at approximately $515 by the end of the quarter. Active users showed a similar trend, with a low of 7.7K in early May and recovering to about 10.9K by the end of June.
Colorfy: Coloring Book Games, also by Wildlife Studios, experienced a significant spike in weekly downloads, especially in early June, peaking at around 12.5K. Revenue, however, remained relatively stable, with a slight increase from $295 in late March to $312 by the end of June. Active users surged dramatically, from approximately 2.8K in late March to nearly 29.3K in mid-June, before settling at 20.9K by the end of the quarter.
Colorgram: Adult coloring book by 4 Axis Solutions (Pvt) Ltd showed steady weekly revenue, with minor fluctuations around the $250 mark, peaking at $290 by the end of June. However, there were no recorded downloads or active users for this app during the quarter.
Adult Coloring Book - Pigment from Pixite Inc. had a modest performance in downloads, with numbers hovering around 100 per week, peaking at 138 in late June. Revenue saw a gradual increase, starting at $159 in late March and reaching $403 by the end of June. Active users remained relatively stable, with a slight rise from 414 in late March to 434 by the end of June.
Kids Drawing Games for Girls 5 from Bini Bambini Academy had lower download numbers, fluctuating between 23 and 126 per week. The app's revenue showed a varied trend, peaking at $256 in mid-April and then decreasing to $178 by the end of June. Active users remained relatively steady, with a low of 111 in early May and peaking at 199 by the end of June.
For more detailed insights and data, you can visit Sensor Tower.
